Quick Answer: Zapp's is a brand of potato chip made in the United States. The chips are kettle-cooked in peanut oil, except for the Bourbon St. Smokey Sweet flavor which are 'thin & crispy'. Zapp's market themselves with their Cajun heritage, using names such as "Spicy Cajun Crawtator", "Sour Cream and Creole Onion" and "Cajun Dill Gator-tators". Others, in addition to the "Regular Flavored" include "Hotter 'N Hot Jalapeño", "Mesquite BBQ" and "Voodoo" chip flavors. They have also marketed numerous chips such as a limited edition Mardi Gras chip.