Quick Answer: Beatties was a small British department store group located primarily in the Midlands of England. In 2005, when it had 12 stores, the group was acquired by House of Fraser. On 14 January 2006, the Birmingham store closed, because a similar House of Fraser store, Rackhams, was not far away. In August 2007, the Telford store was rebranded, along with the Solihull and Sutton Coldfield stores. The group gradually rebranded all its branches under the House of Fraser name. In January 2010 the Dudley branch was closed. On 7 June 2018, it was announced that the last branch which had retained the Beatties name, the former head office in Wolverhampton, was to close in 2019. Former Beatties-branded House of Fraser stores in Aylesbury, Birkenhead, Telford and Worcester were also announced to close. Despite the CVA, Mike Ashley started saving stores on the basis of whether they could cut rent to achieve a specific margin.