Quick Answer: Temptation is a desire to engage in short-term urges for enjoyment that threatens long-term goals. In the context of some religions, temptation is the inclination to sin. Temptation also describes the coaxing or inducing a person into committing such an act, by manipulation or otherwise of curiosity, desire or fear of loss something important to a person. In the context of self-control and ego depletion, temptation is described as an immediate, pleasurable urge and/or impulse that disrupts an individual's ability to wait for the long-term goals, in which that individual hopes to attain. More informally, temptation may be used to mean "the state of being attracted and enticed" without anything to do with moral, ethical, or ideological valuation; for example, one may say that a piece of food looks "tempting" even though eating it would result in no negative consequences. Research suggests that there are paradoxical effects associated with temptation.