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Loyalty program

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Loyalty program
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Loyalty program

Marketing strategy designed to encourage customers to continue to shop at a business

A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.

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Loyalty program"stamps" (i.e. loyalty points). Depending on the program, rewards may take the form of: merchandise or services free of charge discounts on merchandiseBest matchTwitch (service)offers of free add-on content ("Game Loot"), and game discounts. Games included with the game loot rewards were Apex Legends, Legends of Runeterra, FIFA UltimateDelta Air LinesSkyBonus, a program aimed toward small-to-medium businesses spending between $5,000 and $500,000 annually on air travel. Businesses can earn points towardBlockbuster (retailer)In late 1998, Blockbuster launched a loyalty program called Blockbuster Rewards that allowed customers to earn free rentals, including one older titleStarbucksor tea. Each time a customer purchases a drink, they earn stars if they present their rewards card or scan their card from the mobile app. EventuallySahara Las Vegascustomers to use and earn points at select hotels. The SLS was also part of the Preferred Hotels & Resorts guest loyalty program, increasing the potential
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Article table of contents 29 sections
1 Single-company vs. coalition programs
2 Features
2.1 How customers provide their account numbers
2.1.1 Physical loyalty cards
2.1.2 Digital loyalty cards
2.1.3 Phone number and other methods
2.2 Points
2.3 Tiers
2.4 Membership fees
3 Types of rewards
3.1 Cashback
4 Channels
4.1 Mobile apps and websites
4.2 Offline with mobile device
5 Industries
5.1 Casinos
5.2 Coffee shops
5.2.1 "Disloyalty" cards
6 Benefits to merchants
7 Loyalty programs by country
7.1 Africa
7.2 Asia
7.3 Europe
7.4 The Americas
7.5 Oceania
8 As virtual currency
9 Criticism
10 See also
11 References
Categories
Customer loyalty programsNudge theoryPricingReward websites
Internal Wikipedia links
A.S. Watson GroupAAdvantageACE HardwareAccorAeon (company)AeromexicoAeroméxico RewardsAeroplanAffordable Care Act tax provisionsAir CanadaAir MilesAirport loungeAlfamartAmcalAncient Mesopotamian units of measurementArvato
External references
www.economist.comwww.e-consultancy.comwww.loyaltypartner.comwww.maximilesgroup.comwww.metro.uswww.nocards.orgwww.infoworld.comqsrmedia.com.auwww.ecb.europa.euwww.hs.fiwww.marketingweek.comwww.finaccord.com
Recent revisions
MrOllieJul 31, 2026 11:49 AM — Restored revision 1362715203 by [[Special:Contributions/Jeffrey34555|Jeffrey34555]] ([[User talk:Je…
~2026-42305-20Jul 31, 2026 2:40 AM — /* Asia */
Jeffrey34555Jul 5, 2026 7:48 PM — Post-move cleanup, following [[WP:ROBIN|swap]] of [[Woolworths Group (Australia)]] and [[Woolworths…
Lorient248Jul 3, 2026 9:29 PM — Enhanced grammatical clarity by making a spelling consistency fix.
Lorient248Jul 1, 2026 1:40 PM — Fixed grammar at the end of the sentence by adding a conjunction.
Lorient248Jun 29, 2026 3:54 PM — Enhanced grammatical clarity by adding specificity to wording.
Contributors
Narky BlertمانيInternetArchiveBotAnomieBOTUtcurschAvicBotDrm310RussBotTrappist the monkCitation botPraxidicaeSandstein
Templates used
Reward websiteAs ofAuthority controlCircaCitationCitation neededCite bookCite journalCite magazineCite newsCite webCustomer loyalty programsDMCADated maintenance categoryDated maintenance category (articles)
Redirects to this article
Affinity programFrequent-renterLoyalty cardLoyalty programmeMutualPointsLoyalty program cashbackRewards programReward websiteReward websitesMember rewardsLoyalty cardsLoyalty card programRewards programsClub pointsLoyalty Program
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Wikidata knowledge graph Q1426546

loyalty program

customer loyalty program or loyalty card

Connected to 24 Wikimedia sitelinks
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marketing strategy, service
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