techsoomer.com• Jul 20, 2009• 1 min read
A Startup’s Most Valuable Asset: The TeamStartup ventures are exciting, dynamic, and risky. They require a balance between luck, skill, and timing. Of all the essential elements regarding startup businesses, there is one particular element that remains paramount: the team members.For many “financially-deficient” (aka bootstrapped) startups, choosing the correct team members/founders may be the most important decision the young company faces. Despite this truth, it is all too common for startups to constuct their team with insufficient or unsuitable candidates. This type of behavior is not just harmful, it’s potentially deadly for a young upstart business.I see many startups invest most of their focus on things like: marketing strategies, business name / logo, and market position — before ever really considering the composition of their startup members. The fundamental problem with this is simple: idea and strategies mean nothing with the wrong people in the driver seat. It is critical to place the correct individuals in the c