news.ycombinator.com• Dec 19, 2011• 1 min read
How Startups use PropagandaIts time to call this out (with example).500px is a photo sharing site. I am the founder of a competitive service, Fotoblur.com. However frustrating it can be to compete in the same space as others, I still find it interesting to study their public relations tactics.Background: 500px within the last year has skyrocketed in its visibility. They've gotten 500K in funding and tons of news coverage. What is most interesting is their media campaign is based on pure propaganda. Review the following news story titles:Move Over Flickr — Hot Shots Love 500px http://gigaom.com/2011/05/17/500px/Why all the pros are leaving Flickr for 500px http://thenextweb.com/apps/2011/07/08/why-all-the-pros-are-leaving-flickr-for-500px/White-Hot Flickr Alternative 500px Raises $525K In Series A http://techcrunch.com/2011/06/03/white-hot-flickr-alternative-500px-raises-525k-in-series-a/Finally! Flickr Alternative 500px Launches Its Lightroom Plugin http://techcrunch.com/2011/12/01/finally-flickr-alternative-500