news.ycombinator.com• May 17, 2025• 1 min read
Spent weeks building, not marketingHey HN,We’ve spent the last few weeks pretty much glued to the computer, obsessing over product and ignoring everything else — including marketing. I just really wanted this to work.The project is ecomdesignlab.ai, an AI-powered fashion shoot generator. You upload clothing items, and it generates realistic model shots for ecommerce — no photo shoots needed.Until recently, our onboarding was way too limited. You could upload a fashion piece, but you had zero control over how it appeared — no way to pick the model’s pose, no background options. It worked, but it didn’t feel right, especially not for fashion founders who care a lot about brand and visual control.So I stayed off Twitter, off LinkedIn, off everything, and just built.Here’s what’s finally live:You can now choose poses and backgrounds before generating. This alone made the whole tool way more usable.Image generation time is now ~3 minutes, down from ~11 (which is still common in other tools).A cleaner, guided onboarding flow